home *** CD-ROM | disk | FTP | other *** search
/ TIME: Almanac 1995 / TIME Almanac 1995.iso / time / charts / press / press.7 < prev    next >
Encoding:
Text File  |  1995-01-29  |  2.9 KB  |  53 lines
  1. <text id=93AC0331>
  2. <title>
  3. Advertising--Estimated Expenditures, by Medium: 1980-1992
  4. </title>
  5. <history>
  6. Compact ALMANAC--United States Statistics         
  7. Press                                                
  8. </history>
  9. <article>
  10. <source>Time Almanac</source>
  11. <hdr>
  12. Advertising--Estimated Expenditures, by Medium: 1980-1992
  13. [In millions of dollars.]
  14. </hdr>
  15. <body>
  16. <table>
  17. <tblhdr><cell>Medium<cell type=i>1980<cell type=i>1985<cell type=i>1989<cell type=i>1990<cell type=i>1991<cell type=i>1992
  18. <row><cell type=a>TOTAL<cell type=i>53,550<cell type=i>94,750<cell type=i>123,930<cell type=i>128,640<cell type=i>126,400<cell type=i>131,020
  19. <row><cell>National<cell>29,815<cell>53,355<cell>68,990<cell>72,780<cell>72,635<cell>76,020
  20. <row><cell>Local<cell>23,735<cell>41,395<cell>54,940<cell>55,860<cell>53,765<cell>55,270
  21. <row><cell>NEWSPAPERS<cell>14,794<cell>25,170<cell>32,368<cell>32,281<cell>30,409<cell>30,737
  22. <row><cell>National<cell>1,963<cell>3,352<cell>3,730<cell>3,867<cell>3,685<cell>3,602
  23. <row><cell>Local<cell>12,831<cell>21,818<cell>28,648<cell>28,414<cell>26,724<cell>27,135
  24. <row><cell>MAGAZINES<cell>3,149<cell>5,155<cell>6,176<cell>6,803<cell>6,524<cell>7,000
  25. <row><cell>Weeklies<cell>1,418<cell>2,297<cell>2,813<cell>2,864<cell>2,670<cell>2,739
  26. <row><cell>Women's<cell>782<cell>1,294<cell>1,710<cell>1,713<cell>1,671<cell>1,853
  27. <row><cell>Monthlies<cell>949<cell>1,564<cell>2,193<cell>2,226<cell>2,183<cell>2,408
  28. <row><cell>FARM PUBLICATIONS<cell>130<cell>186<cell>212<cell>215<cell>215<cell>231
  29. <row><cell>TELEVISION<cell>11,469<cell>21,022<cell>26,891<cell>28,405<cell>27,402<cell>29,409
  30. <row><cell>Three networks<cell>5,130<cell>8,060<cell>9,110<cell>9,383<cell>8,933<cell>9,549
  31. <row><cell>Cable networks<cell>45<cell>594<cell>1,197<cell>1,393<cell>1,521<cell>1,685
  32. <row><cell>Syndication (national)<cell>50<cell>520<cell>1,288<cell>1,589<cell>1,853<cell>2,270
  33. <row><cell>Spot (national)<cell>3,269<cell>6,004<cell>7,354<cell>7,788<cell>7,110<cell>7,551
  34. <row><cell>Spot (local)<cell>2,967<cell>5,714<cell>7,612<cell>7,856<cell>7,565<cell>8,079
  35. <row><cell>Cable (non-network)<cell>183<cell>365<cell>330<cell>396<cell>420<cell>475
  36. <row><cell>RADIO<cell>3,702<cell>6,490<cell>8,323<cell>8,726<cell>8,476<cell>8,654
  37. <row><cell>Network<cell>183<cell>365<cell>476<cell>482<cell>490<cell>424
  38. <row><cell>Spot<cell>779<cell>1,335<cell>1,547<cell>1,635<cell>1,575<cell>1,505
  39. <row><cell>Local<cell>2,740<cell>4,790<cell>6,300<cell>6,609<cell>6,411<cell>6,725
  40. <row><cell>DIRECT MAIL<cell>7,596<cell>15,500<cell>21,945<cell>23,370<cell>24,460<cell>25,391
  41. <row><cell>BUSINESS PAPERS<cell>1,674<cell>2,375<cell>2,763<cell>2,875<cell>2,882<cell>3,090
  42. <row><cell>OUTDOOR<cell>578<cell>945<cell>1,111<cell>1,084<cell>1,077<cell>1,031
  43. <row><cell>MISCELLANEOUS<cell>10,458<cell>17,907<cell>15,271<cell>15,955<cell>15,773<cell>16,427
  44. </table>
  45. <p>Source: McCann-Erikson Inc., New York, NY.
  46. </p>
  47. </body>
  48. </article>
  49. </text>
  50.  
  51.  
  52. 
  53.